Our philosophy is to offer our clients that same unique relationship that exists between an in-house agency and its company management.
Strong partnerships are fostered by the common goals of such arrangements. We know that our success is directly tied to your success. We believe no one knows your business better than you. There's plenty of room for consultants and advisors, but if you're not the one making the major decisions and directing the company strategy, then your business may be headed in the wrong direction.
Marketing/communications strategy and objectives must be established before advertising programs can be effectively planned. So we will listen to you carefully before giving our recommendations, all in the spirit of partnership guided by common sense. Only through clear communications can we understand your expectations, and you ours.
Website Design & Production
John Meddaugh Advertising is a full-service digital shop dedicated to creating beautiful, highly functional websites. Using the latest available technology and best practices for data visualizations, all our sites load quickly, have compelling graphics, clearly written text, and are optimized for all tablets and mobile devices. Additional functionality can include the integration of social media, analytics, embedded video/audio, SEO configuration, event management, search application and shopping cart capability.
The Digital Presence Process: First we work with you to identify your goals. During this discovery process we help you define your internet marketing strategy. Next is the initial design phase where we produce a draft of the homepage, along with a wireframe of the internal content pages and navigation. Upon approval of the draft, production begins on the staging server. After extensive testing to assure a quality user experience and client approval, the site is deployed to the client's server.
Advertising Design & Media Planning
The point of advertising is to sell product. Whether digital, print or broadcast, national or regional, advertising is not successful unless it helps generate revenue. When you pay to place your ad in the media, you must get results. With nine retail stores in seven states and an annual budget of over one million dollars for local media promotion for one client, we have much experience to share. Our national advertising campaigns (annual budgets well over one and a half million dollars) were the backbone of a marketing program that developed a mailing list of over two million names for a consumer business. B-to-B campaigns fueled sales growth from 15 to over 50 million dollars for one client.
Catalogs, Brochures, & Sales Pieces
Selling wood stoves through the mail is an unlikely business concept to be sure, yet that's just what we did. In the process, we were happy to receive three gold and silver awards from Catalog Age, but our real success was in increasing sales from 4 to 22 million dollars in just five years. Catalogs are a specialty, and we will work with you in any way that will let our experience help you build your business.
We design your brochures to be effective sales tools which have the strength to stand alone or be used by your sales force.
Trade Show Booths, Banners & Displays
If you need help developing graphics for your display, booth or banner, John Meddaugh Advertising design services can help. We'll work with you to create the image you want to present at a price you can afford.
Build buyer confidence with a high-impact, professional presentation. Attract the attention of trade show attendees while appealing to your target audience's interests. Your tradeshow display must quickly and effectively communicate who you are, what you do, and how your company can help.
Build your business by projecting a solid image. A well-designed trade show booth promotes your brand image resulting in more sales. We understand the marketing process and use clean design to effectively showcase your product or service. Contact us for a free consultation.
PR is often the most underutilized or overlooked weapon in the marketing arsenal. Often simply establishing your company's strategy and an annual plan for public relations can start you toward an effective in-house program. You can reap large rewards from a minimal investment. We will work with you on either a project by project basis or an annual retainer.