Meddaugh Advertising Blogger

By Bill Platt (c) 2008 the Phantom Writers
For businesses that market wholly or partially online, it may seem that three words are the only way to get more customers: search engine optimization (SEO). Typically, the search engines being referred to are: Google, Yahoo, and MSN. These three engines have almost become interchangeable with the phrase “do a search”, so much so that the word “Google” has entered the English lexicon as “find information”.

There are actually hundreds of search engines, not just the Big Three (Google, Yahoo, and MSN) that many Internet users think of. By focusing only on the most well known search engines for your marketing online strategy, you may be missing out on as much as 30% of the billions of searches being done online every single day.
Read the rest of this entry »

• Date: June 30th, 2008
• Author: Justin James

Politics, lack of planning, overlooked details, and poor prioritizing can compromise your Web design or redesign effort. Justin James offers a simple roadmap to lead your project to a successful conclusion.

Time and time again, I have seen companies struggle with Web site design projects. Initial Web site design and redesigns of existing sites may each face a few different challenges, but overall, they are similar. My experience has been that these problems are not technical issues, but project management and cultural issues. Often, no one follows a game plan — they just blindly rush off and attempt to re/design the Web site with little forethought. On the other hand, I have also been through a number of successful Web site re/design projects (measured by, “Did we get a good-looking, usable Web site deployed in a reasonable amount of time?”). Here are some of the things I’ve learned to do that will help make any Web site design project go smoothly.

Read the rest of this entry »

By Jennifer Horowitz (c) 2008

Social Media, Social Networking, Leveraging Web 2.0 - it’s known by many names and it’s all the rage!

Let me start by saying I am a fan of social media, I personally choose to participate in social media. However when you read about social media, you often only hear one side of things - the message is clear - Participate or miss out! And while I do believe that is true, I think it’s not always that simple.

There is so much to read, so many different opinions. It can be overwhelming. First you have to decide which sites to participate in and then you have to create your account and learn how to participate. It’s often confusing.
Read the rest of this entry »

By Michael Small (c) 2008
I got into search engine optimization back in 1998. It sure has changed a lot since then. Back in the day you could use invisible text, load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page. And you could do well on Google, Yahoo, Alta Vista; all the biggies. Not anymore.

Today SEO is about a 75% / 25% split between links and content, with inbound links being the most important thing. Especially on Google. When all is said and done, you can get to the top of Google in just two simple steps. Seriously. I’ve done it hundreds of times and it’s easier than you’d imagine.
Read the rest of this entry »

By Jennifer Horowitz in SE Optimization

It is time to look at those SEO questions from the folks who need help and guidance. Let’s take a read of some of the Dear SEO Drama Queen email, which floods her box every day.

Read the rest of this entry »

By Michael Small (c) 2008

Ranking well on Google takes two things, good content and great links. But it’s not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little tidbit alone will put you head and shoulders above all those competitors still messing with META tags and spamming keywords. But if you want a huge advantage over the rest of your competition, keep reading. I’m about to show you how the pros do it and win every time.

Part 1: Perfect Your Anchor Text
So just what is anchor text and why is it important? Anchor text is the clickable word or words that make up the hyperlink. You’ve seen anchor text a million times (the underlined words that are typically blue.) Google figures any words special enough to be used as a guide in a link are extra valuable, which makes anchor text extremely important for you to use properly.

Read the rest of this entry »

By Bhaskar Thakur (c) 2008

Most of the time when we pitch to a new client we are asked for SEO guarantees. “Your competition has guaranteed top results and submission to 100,000 Search Engines and Directories”. We go all out educating clients that Search Engine Optimization is all about smart work and not just adding random keywords and submittíng to every directory possible. I’m writing this article to reach out to the SEO buyers and help them distinguish the crooks from the genuine SEO cos. I’ve compiled my Search marketing experience over the years in this article. I hope this helps you in selecting your Search Marketing initiative.

Read the rest of this entry »

By Jerry Bader (c) 2008
The Web consumes content like a teenager at an all-you-can-eat buffet. Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster. The problem is no one reads it.

Well that’s not exactly true: some people read every scrap of information on your site; they just happen to be the tire-kickers, the people looking for ways to get stuff they don’t have to pay for, or they’re competitors looking for ways to copy what you do, or worse find something wrong. This is definitely a dilemma that needs to be addressed.

Read the rest of this entry »

No Comments »